DORAVILLE, GA - Since the closure of the General Motors Plant in September of 2008, many in the Atlanta region closely watched and wondered what would become of the prime piece of real estate left behind. None more so than the residents of Doraville, who were greatly impacted by the loss of General Motors. Now, after some false starts and a few years of waiting, this void will be more than filled. NBCUniversal Media, LLC (NBCU) is coming to Doraville. Gray Television has announced a historic lease agreement that makes Doraville’s Assembly Development the center of movie production in the Southeast. Motorists traveling along Interstate 285 will have noticed walls have already been erected on three soundstages with more to be going up in the coming weeks.
Assembly Atlanta sits on 135 acres, the Assembly Studios will cover 43-acres and will include soundstages, production offices, mill buildings, event spaces, and warehouses. NBCU will occupy a full suite of facilities at Assembly Studios to support their television and film production needs. The remaining 100 acres of the Assembly Atlanta site is still being developed but will include a mix of residential, retail, restaurants, and offices. The centerpiece of the development will be a 5-acre public park complete with a band shell/lawn and large stormwater feature. Gray Television’s renderings of the site give a concrete vision of what the finished product will look like and can be viewed below.
Speaking on the development, Doraville Mayor Joseph Geierman had this to say, “I am pleased to welcome NBCUniversal to Doraville! Their investment in Assembly will accelerate Gray Television’s plans to transform the site of our former GM Plant into a true “Studio City.” The economic impact to Doraville, Metro Atlanta, and the state of Georgia for cannot be overstated. Additionally, this announcement dovetails perfectly with the City’s efforts to develop a new city center. A Request for Qualifications is currently out to the development community for the purpose of identifying a partner to turn the City’s 13 acres adjacent to the Doraville MARTA Station into a retail, residential, and governmental hub. Giving the City of Doraville the downtown center it deserves.”
Doraville City Manager Chris Eldridge shared his thoughts on the journey to this announcement, “It has been an exhilarating year getting to this transformative announcement with a development partner such as Gray Television, who had the vision, determination, means, knowledge, and expertise to make it happen. The fact that this idea transformed into a reality during a pandemic, makes this all the more remarkable. I am proud to have been a part of the team that made it happen – from Doraville City Council and Community Development Staff to Gray Television and The Gipson Company. Doraville, Greater Atlanta, the State of Georgia, and the whole Southeast region will enjoy the benefits of this economic engine for decades to come.”